Blockchain-Based Digital Advertising
With Basic Attention Token and its accompanying browser Brave, Eich is tapping into a rising consciousness about privacy with an engaging solution to a problem everyone can relate to: intrusive digital advertising. In its current format, digital advertising amounts to a stealth tax on our time and money. According to the New York Times, research shows that mobile phone users in the US are spending up to $23 a month – $276 a year – on data required to serve ads they have no interest in.
Eich is seeking to reorganize digital advertising by aligning the incentives of users, publishers and advertisers. The open-source browser monitors web usage anonymously and has a ledger system that rewards publishers based on the content they serve. Built on Ethereum, the accompanying Basic Attention Token (BAT) derives from – and therefore denominates – user attention. Advertisers are able to better target consumers, publishers get a better understanding of content and users get a better browsing experience.
It’s a bold play, seeking to carve a slice of the 73% of the multi-billion industry revenue that currently goes to Google and Facebook. But if successful, BAT will deliver not just much-needed improvement in our browsing experience, but spectacular investor returns.
Circulating Supply: 1,000,000,000 BAT